Design for sophisticated style. And still be fun—
Although many women golfers are dissatisfied with current golf apparel offerings, not all women have the same concept of style— Our concept is clean, unfussy, sophisticated design with great fit plus trim, textile and detail interest.
Our clothing is designed to be stylish and appropriate on the course, and around town. You will not find 1980's flashdance cutouts or odd fluttering items hanging off our clothing. Our golfwear does not look like surfwear, aloha shirts or menswear. All of our styles are designed to enhance golf performance and are constructed with the luxury technical fabrics.
But still, sometimes we just want to have fun! Our approach is to do this with fun textile designs and colors, and fresh design details. It's all in the balance- fun, but not over the top.
- Design for flattering fit
We have an athletic sensibility and are focused on body-conscious and flattering fit for active women-- but not just 6-foot-tall, 17 year old supermodels. We offer a full range of sizes from 2 to 16 because you can't get the kind of fit we want from just Small/ Medium/ Large offerings. We have slim-fit styles and styles which accommodate a few extra slices of chocolate mousse cake.
- Build-in comfort
We think about the comfort all the way through our design process. We make our fabric choices for feel and 'hand' as well as performance features and easy-care attributes. We field-test all our clothing for comfort (seam placement, fabric feel, wicking, temperature regulation, stretch and recovery to maintain sizing through the round and throughout the day) as well as golf-specific performance. We think up new ways for active clothing to be comfortable!
- Engineer to enhance golf performance
Our products are engineered. By that, we mean that, in the best engineering tradition, we have created products to meet our list of specific design and performance criteria, for specified use and defined users, and that we have field-tested and refined (and continue to refine) our product designs and finished garments to meet those original criteria. We have selected our production partners for quality, not for lowest cost.
More specifically, we include golf-specific fit and design features such as shoulder ease for unrestricted movement during the golf swing, a trim waistline fit to avoid interference when putting, ContourFit™ length contouring, and functional pockets at the right height, cut to the right depth. All of our bottoms have rear scorecard pockets. Our designs are made to work on and off the course. For instance our cargo pocket accommodates balls, tees and tools during the round but lies flat after the round because of its center gusset pleat.
We take advantage of the tremendous advances in fabric technology - for resilient stretch and recovery to accommodate the golf swing and avoid excess material (no more baggy knees, sagging backside or baggy shirts that catch on the putter), as well as moisture management (perspiration wicking for hot days), UV protection and anti-microbial/anti-odor finishes. Of course all of our fabrics are wash and wear.
- Do it right
We believe in using quality materials, thoughtful design, careful construction and high quality finish detail. We manufacture in the San Francisco Bay Area and are dedicated to maintaining high quality standards, good working conditions and to keeping our team and our customers happy.
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